Eugene Fuller

For Black Ops 6, we resurrected one of the most beloved characters in Call Of Duty marketing history: The Replacer. But instead of just doing a launch film, we unleashed him on culture for real, hijacking dozens of media placements from interviews to sportscasts to sneaker shopping.

When it was all said and done, Black Ops 6 became the best selling Call of Duty game in history.

Role: Group Creative Director

For the latest Call of Duty Black Ops title, we created real life versions of George Bush, Saddam Hussein, Bill Clinton, Margaret Thatcher, and Colin Powell to show our viewers their government can’t be trusted. All of this was done in camera with practical prosthetic makeup and actors.

The trailer trended #1 on YouTube for two straight days and helped lead to the game’s biggest launch to date.

Role: Group Creative Director

To reveal the latest Call of Duty Black Ops title, we blurred the lines between fiction and reality by commissioning an activist collective to vandalize Mt. Rushmore and other monuments around the world in an act of anti-government rebellion.

In line with the game's narrative, the goal was to awaken the masses to the corrupt nature of the government and cause the public to question everything.

The Result: The Biggest Call of Duty reveal in the brand’s history judged by social conversation, awareness and community sentiment.

-35M organic views across assets released on Activision social channels.

-#1 trend on Youtube for 12 hours

-New York Post coverage lead to the most paid sales for the publication since the 2020 election

Role: Group Creative Director

For Super Bowl 2020, retired NFL player Anquan Boldin shares the story of his cousin, Corey Jones, who was shot and killed by a Florida police officer dressed in plain clothes, while Jones was waiting for roadside assistance.

The incident drove Boldin into retirement and spearheaded his commitment to fighting for social justice. He ultimately formed The Player’s Coalition, partnered with the NFL and Roc Nation to create the Inspire Change initiative.

Creative Role: Writer

After a life altering epiphany, interesting personalities create a bucket list of tasks they want to accomplish before they die. We film them as they cross the items off their list.

Creative Role: Writer/Director

Dads everywhere use Google Maps to guide a day of fun with the kids.

Creative Role: Writer/Creative Director

Messenger connects you to Facebook's database of over a billion people. Therefore when searching for anyone, all you need is a name.

Creative Role: Writer 

Gods is an online fashion magazine, fashion show event and cultural presence. It is driven by fresh talent with a focus on the unknown and unseen. It has become a new source of inspiration for many in fashion and music. I am honored to be a part of its creation.

Creative Role: Founder/Creative Director

Love Trip is more than a music project, it is an idea, that love is everywhere, you just have to discover it.

Love Trip is formed by singer/song writer Kelly and lyricist/producer Eugene.

The Mission: During a yearlong journey, travel across the globe to uncover the heart and soul of magnetic cities of the world by exploring their local music and culture. Kelly and Eugene go off the beaten path and meet with a variety of locals, tapping into the essence of each place to find artistic inspiration. This inspiration informs the music they create together yielding a song for each city they visit. 

Creative Role: Director & Artist

“Small But Loud.” A definition of our product and attitude, the Beats Pill characters were created to be literal speaker boxes for all that’s hot in culture. With constant communication, via posts on Facebook and Tumblr, and digital OOH media, the Beats Pills were always dropping some knowledge about the world around us.

Creative Role: Writer

It's not often you get to create a campaign that is both educational and fun but with this YouTube campaign we were able to do just that.

YouTube worked with their beloved SciShow channel to demonstrate how great YouTube is via their content creators. SciShow is a fun and quirky Science channel that reveals everything from "Why Does Cilantro Taste Like Soap?" to "Why Do We Have Body Hair?"  We've seen their subscribers jump by over 1M people in the short time since the campaign, coming in over 3M subscribers and 360,000,000 views.

Agency: Co: Collective, ECD: Tiffany Rolfe, CD: Xavier Teo, ACD/Writer: Eugene Fuller, ACD/Art Director and Illustrator: Lori McMichael,  Art Director and Illustrator: Mindy Benner Production: Caviar, Digital: Hook

When a notorious street hustler Derrick “D” Jones (Michael Kenneth Williams) takes his protege Jay (Dion Sapp) on a tour of the streets, they are forced into a complex question of morality when a young mother enters the equation. Film scored and soundtracked by Eugene featuring Jesse Boykins III on title track, "Fallen Dreams".

Creative Role: Music Producer & Composer

“Only You” is a declaration of love. The song is featured on the soundtrack for the Cannes Film Festival selected short “W8” starring Michael K. Williams of “The Wire” and “Boardwalk Empire,” Dion Sapp, Nancy Mitchell and Mario DeLeon. The music video is also a fashion film collaboration with Gods Magazine.

Creative Role: Writer/Director, Music Artist & Producer

Beloved book characters from past and present come together to support America’s oldest reading philanthropy. Original track produced by The Roots and backed by an all-star lineup of vocalists including Jack Black, Chris Martin, John Legend and Jim James.

Creative Role: Writer

An outdoor campaign to get people interested in a healthier health insurance. 

Creative Role: Writer

Bikes Over Baghdad is an annual BMX rider tour formed by Christian Schauf as an answer to the growing demand for new entertainment and an engaging break-away from the daily life of war for U.S. soldiers based in Iraq.

It came as no surprise, that after the first B.O.B Tour, this hand-picked team of pro-ramp and street ride superstars made an immediate connection with our countries bravest. The last tour in 2012 brought a documentary film crew lead by Eugene Fuller, to tell the uplifting story of honor and support the tour brought to each base they visited.

Creative Role: Writer/Director

Song visualization inspired by Brindabella's Edge Of Light. Song written, produced and performed by Eugene.

ABSOLUT empowered an extraordinary group of contemporary artists to transform the street and structure of an ordinary block in Williamsburg, New York. In just one day an interactive outdoor art exhibit took shape, inviting artists, neighbors, and unsuspecting visitors to experience the transformative power of art and TRANSFORM TODAY. The full show ran for one week but some of the art will remain on display indefinitely. Featured artists: Asger Carlsen, Tony Cox, Craig Damrauer, Ara Dymond, Aurora Halal, Dev Harlan, Valerie Hegarty, KATSU, Andrew Kuo, Justin Lowe & Jonah Freeman, Ryan McNamara, Joseph Montgomery, Mark Nystrom, Olek, Rostarr and more.

Creative Role: Creator/Writer

My rock project. A two-piece of drums, guitar & vocals.  iTunes

The first global campaign for New Balance Lifestyle. 

Creative Role: Writer/Director

Amstel Light wanted to spread holiday cheer in a new way for New Yorkers. Using train stations as our stage and bottles as our instruments, we created a holiday experience unlike any other.

Creative Role: Writer/Producer

Hey You! Is an artistic response to the January 12th, 2010 earthquake in Haiti by Le Sét, a New York based art collective made up of seven young artists. The Le Sét crew spent an inspirational week in Haiti, volunteering with HealingHaiti.org - teaching art to orphans, delivering water, distributing food, and documenting their journey. The work we created was presented and auctioned off in an exhibition sponsored by Mother NY. Our contribution through the auction and sales of Wyatt Gallery's book "Tent Life: Haiti" has raised over $30,000 in support of Healing Haiti.

"Hey You!" is what Haitian kids yelled as we traveled through the horrific conditions of post-earthquake Port-Au-Prince. A Creole phrase misappropriated from English, “Hey You!” translates as “Give Me!” Give me food. Give me water. Give me help. Give me hope. Hey You! 

Creative Role: Film Director, Producer

Sugar Free Kool Aid has the same authentic taste as regular Kool Aid. To tell our story, we thought we’d give parents a flashback of the Kool Aid they grew up drinking.

Creative Role: Writer

Creative Role: Writer